Compete reports that Groupon has grown from 2 million visitors in December, 2009, to 15.6million in December, 2010. The question for marketers and merchants is: do these deal make sense for your business? GrouponĬhicago-based Groupon is the leader in this category with an audience that skews middle class according to Experian Hitwise. Enter a variety of new options, group coupons that offer deals requiring a minimum number of customers to commit to the offer to activate the deal.
As a result, purchasers have close to perfect market knowledge before they buy. Additionally, shoppers use a variety of coupon sites, like RetailMeNot, the online version of pennysavers, which run as affiliate programs, and attract deal seeking customers. Everyone loves a deal, regardless of how much money they have, and consumers use the Internet and smartphones to find the best price, online or offline.
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